Color Your Calendar And Improve Your Health

To ignore a coloring book and crayons or pencils lying around and not start coloring is nearly impossible.  Whether we choose to finish a page that someone else started or delve into a new page, it takes us to a moment of simplicity and because most of us began to color at a very young age, even early enough that staying within the lines was too difficult, we were unaware of the benefits associated with coloring.  While the trend of adult coloring may not be a new endeavor for you, the health benefits from coloring may be new information if you believe it was a childhood “just for fun” activity.

Dr. Bea says the difficulties of life evaporate from our awareness through the simple task of coloring

Studies show several mental and physical benefits associated with picking up coloring pencils and paper whether done at home or in the workplace.  In fact, some organizations have developed coloring clubs to promote team building, creativity, focus and concentration as well as stress and anxiety relief.

Dr. Stan Rodski says coloring of simple, repetitive, geometric shapes allowed his clients to de-stress significantly

Coloring puts both sides of the brain to work.  Choosing colors for your masterpiece uses the creative side of the brain while the use of fine motor skills and problem solving engages the rational side of the brain.  It’s a simple task that demands the use of the whole brain requiring you to maintain focus and full concentration.  “In this way, it is very much like a meditative exercise” stated Dr. Scott M. Bea, a practitioner of cognitive-behavioral psychotherapy with Cleveland Clinic.  It is this meditative state that assists with improving memory, empathy and sense of self, and relief from stress and anxiety.  Dr. Stan Rodski explains that his clients achieved a deep sense of relaxation allowing them to significantly de-stress when they colored simple, repetitive, geometric shapes.  He further explained that with coloring there’s no sense of pressure, responsibility, or accountability and our brain recognizes it as a carefree happiness.

At Calendar Company we understand the importance of decompressing from the stresses of every day life and the positive impact on your health.  So designing a functional product to help our customers unwind and relax while having fun evolved from concept to reality with the introduction of our coloring calendar.  Not only will you be able to keep track of dates, you will transform the month’s page into a beautiful piece of art as you color in the picture.







How To Keep Your Brain Fit

Your physical condition most often comes to mind when keeping the body in tip top shape but did you know your mental health is just as important?  It is known that your brain changes with age and mental decline is almost inevitable.  While 5 million people were reportedly (2014) living with Alzheimer’s disease and related dementia’s (ADRD) those numbers are expected to increase to 13.9 million by 2060.

Beta-amyloid deposition is one of Alzheimer’s biggest hallmarks and is a toxic protein that builds up between nerve cells of the brain and research suggests the onset may begin 20 years or more before the first symptom. Additional studies show staying mentally and socially active throughout life, with early and mid years as important as latter years help to build cognitive reserve prolonging the onset of ADRD.  Researchers suggest it is possible that Beta-amyloid plaque may be slowed or prevented through mental stimulation and cognitive engagement activities such as Sudoku, Word Search or Cross Word Puzzles.  These forms of cognitive training are much less expensive than traditional invasive programs which average $100 per session. They have zero side effects and do not require a drive to the Dr.’s office.

While we have touched on preventing or slowing ADRD, these same cognitive engage-ment techniques have proven to be helpful for stroke victims as well.  Neuroplasticity allows for the undamaged area of the brain to compensate for the damaged area by reorganizing and forming new connections between intact neurons.  However these neurons must be stimulated through activity to reconnect.  These types of mind stimulating activities help patients work on skill while staying entertained, engaged and motivated.  While crossword puzzles help increase vocabulary and enhance problem solving skills, word searches help them work on their perceptual skills and attention.  Saebo,  a global provider of rehabilitative care states a challenging mental task such as Sudoku creates more complex connections between brain cells and helps to stimulate and maintain the brain.

Research has also suggested that engaging in these cognitive building games in group settings help to improve the speed of thinking and talking, strengthen team building skills while managing disputes and provide for social bonding and group accomplishment.

Start building your cognitive reserve today for latter years whether you choose to complete a cross word puzzle or word search in a quiet relaxing state or make a fun night of family and friends collaboratively working together.  Visit our site at www.calendarcompany.com for mind building puzzles and get them delivered to your door.



How To Use The Almanac Calendar

Calendars have been in use for eons.   Historical data suggests the Mayan calendar began in August 3114 B.C. and the Roman calendar dates back to 753 B.C.  Julius Caesar then introduced the Julian Calendar but due to its inaccuracy of the actual time it takes Earth to circle once around the Sun, Pope Gregory III introduced the Gregorian calendar in 1582.  The Gregorian calendar is the most widely used calendar around the world today and is also referred to as the Western or Christian calendar and is classified as a Solar calendar.  Throughout the various development stages of the calendar its sole purpose was to create a system for tracking time based on either the monthly cycles of the Moon's phases or movement of Earth around the Sun.  Unless of course it's an Almanac calendar.

The Almanac is a different breed among the many choices of today's calendars and at Calendar Company we aren't required to research how it came to be.  Its invention took place not long after our company founding in 1876, then known as Brown Manufacturing.  Today, we design and print six styles of the Almanac calendar.  The Almanac is a combination of a Lunar calendar and Gregorian calendar - incorporating both the monthly cycles of the Moon's phases (Lunar) and the movement of Earth around the Sun (Gregorian).  So for many of us, it's the perfect combination for keeping track of time, knowing the Moon's phase, and the Moon's astrological position (sign) - how many days until we have to complete that dreaded task or when we should plant those seeds according to some good ole fashion folklore.

The Old Farmer's Almanac calendar in it's traditional red, white, and black is a wealth of information and folklore that many people rely on when scheduling a fishing day, turning sod in preparation for their next crop, when to plant crops, how much seed is needed and yield for specific crop types, garden planting, harvesting, and best vegetable canning or drying times.  Oh and let's not forget about the best time for weaning, breaking bad habits, or having your wisdom teeth cut out.  This is the kind of folklore practice that maintains the popularity of the Almanac with its original design of blending together the Moon's phase, the Man of the Signs, and of course the month and day of the year.

Ladies Weathervane Almanac Calendar

Did you ever wonder what information your elders were looking for when they referenced their oh so faithful Almanac?  Let's dive in to have a little deeper look at how this all comes together...... there are 8 moon phases: New, Waxing Crescent, First Quarter, Waxing Gibbous, Full, Waning Gibbous, Last Quarter, Waning Crescent, and then back to a New Moon.  This phenomenon is one lunar cycle.  In ancient times, it was realized that it took 12 lunar cycles for the Sun to return to its original position so 12 constellations were identified and named that could be linked to the Moon's path as it orbited Earth.  These 12 constellation names are what we recognize today as the Zodiac signs and each Zodiac sign is said to rule a specific part of the body.  Then to help keep track of time during one lunar cycle, time was divided into 12 parts and correlated with the Zodiac sign. Hence, the Man of the Signs, 12 months to a year, and a Zodiac sign for each month.  Because it takes approximately 28 days for the Moon to orbit around Earth means it passes through each Zodiac sign for 2-2 1/2 days.

So when your grandmother suggests you schedule that hip surgery during the increase of the Moon (phase) and after the Moon passes the sign governing that part of the body (astrological position beginning with Aries, the head and ending with Pisces, the feet) she is suggesting you schedule it during a Waxing Crescent or Waxing Gibbous Moon with the Moon sign (Man of the Sign) being in Sagittarius, Capricorn, or Aquarius for least complications and better healing.  This is just one of the many examples of folklore that comes from the Almanac calendar and it is all taken from that little date block filled with quite a bit of information.

In addition to the wits about Moon phases, the Man of the Signs and Zodiac, you will find more information within the various styles of our Original Farmer's Almanac calendar such as weather predictions, household tips, and cooking weights and measurements.

Be sure to check out our daily Almanac tips and the different layouts and styles we offer and let us know how you use it to apply old folklore tips to your every day life!



How to Make Your Fundraising Project a Huge Success

Let's face it. We have all been asked by family members, friends, and neighbors to purchase a product from a list of common items to help their children raise money for a specific cause. Whether it is to help offset the costs of sport uniforms, additional playground or sports equipment, we have all contributed at some point. While we are all far too familiar with the cookie dough, wrapping paper, and coupon cards, we have accepted them as the normal choices for any fundraiser. But what if you were to choose for your fundraiser a product that is functional, is found in 79% of homes and 78% of businesses, can be personalized (which has been proven to lift profit margin), and give a fresh new option to your donors?

Some folks that are so passionate about making a difference in the lives of our furry friends chose a customized printed calendar for their fundraising project.  Kim Livesay and Emma along with Melvin the Rescue Dog, Imminent Danger German Shepherd Rescue (IDGSR for short), and Chapman's Dachshund Rescue proved great success in raising money for the purpose of caring for animals by selling calendars featuring their pet or rescue breed.  By choosing a calendar, we're talking about an item that will make its way to the kitchen and be used throughout the year for keeping track of hectic family schedules or appointment setting and reminders.  Because studies show each household has 3 calendars and 2 at business on average, and charities focusing on animals/environment saw an increase of 7.2% to $11.83 billion in contributions, there's a good chance that your donor will purchase more than one.  Integrating those numbers with the fact that we offer various calendar styles designed specifically for fundraising events would suggest better odds that some would buy multiples.

Regardless the calendar style you choose for your fundraising project, it will be looked at every day while displaying your custom photo(s) relative to your fundraising affair and make the participant feel good about helping out.  And the best part yet is when December rolls around it will remind your donor to be on the lookout for your upcoming fundraising event so they can once again make-a-donation, make-a-difference, and get a colorful, useful tool in return!

Proving that calendars can be rather lucrative for all fundraising campaigns, a donation of $4200.00 was presented to Tammy the Director of the Washington County (TN) Animal Shelter by sweet Emma and Melvin.

As pet admirers here at Calendar Company, we encourage you to check out your local shelters when considering a pet and remember "Adopt, don't shop"!  We have also listed a few links below for you to learn more about adopting or donating near you.

Visit the German Shepherd or Dachshund site if you are interested in helping or adopting either of these specific breeds, check  Melvin the Rescue Dog out on Facebook, and be sure to browse Calendar Company to learn how to custom design your calendar relative to your fundraising project.

We hope this article has been helpful and proves influential for all fundraising and pet rescue initiatives.





Why It’s Not Too Late to Distribute Promotional Calendars to Your Clients

With the month of February upon us, time clicking right along, and focusing on marketing strategy implementation in the upcoming months, we find it hard to slow down a minute and realize 333 days remain in 2019.  That's 333 days of opportunity to put your company's brand in front of your customers!  Here are 3 big reasons you do not want to miss out on this opportunity:

  1. This is the granddaddy of all reasons!  We are offering 2 specials during the month of February making it a super affordable way to promote your business.  For every new customer, we are offering a 30% discount (please call our customer support team at 1-888-372-1312) on select items as well as a "12 in 10" deal that offers 12 different calendar styles, including your business contact information and logo, guaranteed to ship in 10 days. (specials cannot be grouped)
  2. While a promotional calendar generates just shy of 350 impressions for just under $1.00 it costs $5.40 for 1000 social media impressions according to  data reported by The Statistics Portal.  That means social media impressions per 1000 cost 80% more than promotional calendars.  Since these calendars are often displayed in high traffic areas, others will see them and become familiar with your brand and studies show that 49% of those receiving a calendar have referred the company to someone else.
  3. Let's take-a-look at a case in fact proving promotional calendars are still successful beyond December and January.  A company decided not to give calendars to their customers one year and they noticed sales had declined for the first 3 months.  They decided to implement their promotional calendars back into their marketing strategy, gave the calendars to their customers (later in the year), and sales started to increase again.

You cannot go wrong with a promotional product that offers you discounted pricing, is proven to increase brand awareness, provide for business referrals, and increase sales for the next 333 days!!


The Perfect Reciprocity Marketing Product

Now that the intertwining of business and holiday responsibilities, that kept everyone in a month-long frenzy, have ended you can fully welcome the New Year and turn your focus back to your business plan.  And we all know bringing foot traffic to your brick and mortar business plays a crucial role in the success of your business.  In fact, a 2017 study shows 91% of all US retail sales took place in-store.  So what's your marketing plan to get customers back in your store?

Dan Ariely explains the consumer psychology of giving your customers something for free and why it creates the perfect WIN-WIN business strategy.   Broyles General Store and Garden Emporium, a valued customer of ours, implemented into their business plan the Reciprocity Marketing Strategy by giving away an Old Farmer's Almanac calendar to their current and potential customers.  Our community families have relied on this calendar for 140 years as a reference for their planting and harvesting of crops, best days for fishing, weaning animals and even their children, when to get a hair cut, etc.  Because this calendar has been such a long time favorite for so many generations, and by giving them away, it's the perfect choice for driving foot traffic back to your store while simultaneously:

  1. Rekindling old business relationships - Personally thanking the customer for their business and handing them a calendar free of charge performs beautifully for customer retention.  Studies show it costs 5 times less to retain a customer than to acquire a customer and the probability of selling to an existing customer is 60-70% while to a new customer is only 5-20%.
  2. Creating Word-Of-Mouth (WOM) advertising - It has been proven that if WOM advertising is one of your objectives for producing business' growth , giving away a product boosts WOM advertising by 20% and is the best and most effective approach.
  3. Attracting new customers -  The reciprocity marketing principle states when we receive something for free, we feel a natural obligation to return the favor whether it is expected from us or not.  And it is that feel that encourages every consumer to buy from the store that gave them a free gift.

Regardless the marketing mix you intend to implement in your business retention and growth strategy, giving away product to the consumer has proven to give them such a charge they perceive the item remarkably more valuable than it really is and creates the feel they need to return the favor by doing business with you. So why not choose a calendar, that displays your business name and reminds your consumer every day to reciprocate that favor, as part of your marketing strategy for the upcoming year?   We offer product customization that allows you to tailor the design of your calendar specific to your target market.




They Just Don’t Build Things Like They Used To

You’ve heard the old adage “They just don’t build things like they used to.” Maybe you’ve even said it yourself.  I wonder if this is a generational perspective. It is awfully familiar to me as someone from Generation X. It is probably even more so for the two generations ahead  of me.

But does that old saying still apply, with the massive technological advancements we have today?  We have cars that drive themselves, for crying out loud! Not even the writers of Back to the Future could predict the modern-day capabilities of our phones. (Side-note: that future date Michael J Fox went to…it was 5 years ago!  I still want that hover board, btw…)






Of course things aren’t built like they used to be, but the original saying is not about capability. It’s about reliability and longevity; earlier products were just built to last. So, where do we stand on the statement, “they just don’t build things like they used to.”? Well, we agree and disagree.

So much of what we see today is expendable or disposable. And it’s no surprise that attention spans are getting shorter. People want the hottest, newest options. But that also means we get to take advantage of the constantly changing new technologies that make our lives more efficient.








Our historic building, built in 1901, is an example of the exceptional craftsmanship of that age. The solid wood floors and huge vertical columns are still the foundation of our building today, 120 years later. We still have one printing press that is almost 30 years old and going strong, because  it’s extremely reliable and produces quality prints. It rarely breaks down, and if it does, we can fix it ourselves, without having to call in specialists.

With that said, the technology that is becoming available today is simply changing the game in printing. We believe in setting the trend, not following it. To do that, we must invest in new technology.





IMAGINE THIS: Take your average, everyday bottle of water. Divide that water into 1 million water parts. Now take 1 of those parts and divide that into 1 million parts. That is a picoliter – the size of each drop of ink from the printhead nozzles on our newest press. Mind blown yet? Want to geek out a little more?  It’s about to get technical in here.




(DEEP BREATH) Our Fujifilm J-press is a cutting edge, fully digital, B2 format printer that holds 4 print bars, each with 17 modular printheads that each contain 2048 nozzles. That’s a total of 139,264 nozzles, each depositing droplets as small as 2 picoliters. The deposition of each of those nozzles is monitored by an in-line CCD Sensor system that can detect any problems and change it before the nozzles drop ink on the next sheet. Every single sheet can be printed with a different image, and it does it at a rate of 2700 sheets an hour (BIG EXHALE).

What I am trying to say is; this printing press is really cool.

But why does this matter? The answer is simple. This new technology means you no longer have to pick from an off-the-shelf product design for it to be affordable. You get EXACTLY what you want. You can be original without breaking the bank!

Cool customization in calendar advertising was once reserved only for the companies with unlimited budgets. Not anymore. Lower minimums, lower cost, more customization, more possibilities. YES!  You deserve it.

The phrase “they don’t build things like they used to” is starting to take on a new meaning for us.   We are certainly proud of our history and the parts of our company that fit this idea. While at the same time, we’re excited that things aren’t always built like they used to be. The new technologies mean new capabilities. Here at Calendar Company, our goal is to combine both meanings of the phrase, by tapping into new possibilities, with products built to last.

Here’s to the best of what’s been, and the best of what’s to come.


Mother’s Day

Hello everybody!

You know that Mother’s Day is on May the 11th – right?!

Here are some fun facts about it:

Mother’s Day is the third most popular holiday, after Christmas and then Easter.

The carnation is the special flower for Mother’s Day. Tradition calls for wearing a red one if one’s mother is alive, and white if she has died.

Mother’s Day is the third biggest day of the year for sending cards.

Mother’s Day is the busiest day of the year for restaurants. Be sure to make reservations ahead of time.

There are more phone calls made on Mother’s Day than on any other day of the year. An AT&T survey estimated that 122.5 million phone calls to Mom are made on Mother’s Day. Other Mother’s Day findings revealed that 11 percent never call their mothers, and 3 percent of the 68 percent planning to ring Mom up called her collect.

Chinese family names are often formed (begin) with a sign that means “mother”. It’s a nice way of honoring their moms long past.

Some tribes of people, like the Assam in Africa, don’t call themselves families. They call themselves “maharis”, or “motherhoods.”

And of course you know Julia Ward Howe who wrote the Battle Hymm of the Republic and was a staunch fighter for women’s rights. She staged an unusual protest for peace in Boston, by celebrating a special day for mothers. Julia wanted to call attention to the need for peace by pointing out mothers who were left alone in the world without their sons and husbands after the bloody Franco-Prussian War.

George Washington once said, “My mother was the most beautiful woman I ever saw. All I am I owe to my mother. I attribute all my success in life to the moral, intellectual and physical education I received from her.”

Our videos on youtube!

Not that they are very very very professional BUT (my boss will have a laugh seeing this word – I always agree and then say “but”) they show the size of our calendars and what you can do – look at the AW1 and how you turn the pages to keep them!

So please enjoy 🙂